game changers 2024

Verystar’s OmniCRM clinches Tech MVP for 2024
1 day ago
Staff Reporters

Verystar’s OmniCRM clinches Tech MVP for 2024

Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.

Build or buy? The AI battle defining the landscape of media innovation
Oct 24, 2024
Geoff Clarke

Build or buy? The AI battle defining the landscape of media innovation

As the AI marketing arms race heats up, Geoff Clarke, COO of IPG Mediabrands Australia, explores the strategic trade-offs between building and buying AI capabilities, and their implications for staying competitive.

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