game changers 2024
Oct 30, 2024
Verystar’s OmniCRM clinches Tech MVP for 2024
Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.
Oct 24, 2024
Build or buy? The AI battle defining the landscape of media innovation
As the AI marketing arms race heats up, Geoff Clarke, COO of IPG Mediabrands Australia, explores the strategic trade-offs between building and buying AI capabilities, and their implications for staying competitive.
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