g2
Geometry Global announces senior appointments
ASIA-PACIFIC - Geometry Global, the merged entity comprising Grey Group and Ogilvy & Mather's activation agencies, has made a string of senior appointments in Asia-Pacific.
CASE STUDY: How Subway built its brand in Korea
Subway had a long-term goal to grow its presence in Korea from 40 to 200 stores within two years, and 400 stores within five years. As part of this process, the chain enlisted the services of G2 to raise understanding of the brand and ultimately raise sales.
CASE STUDY: Diesel invites Japanese punters to 'kick ass'
Everybody enjoys kicking ass. That was the premise of Diesel’s ‘Kick Ass Hall’ sneaker promotion initiative in Japan. The Italian fashion brand, known for its playful advertising, set out to demonstrate that its shoes are best suited to activities other than running at the Nagisa Music Festival.
G2 acquires DPI to offer shopper marketing solutions in Greater China
BEIJING – G2, the brand activation arm of Grey Group, has taken a majority stake in shopper marketing and design solutions company DPI to integrate operations in Greater China.
CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank
Alliance Bank taps into an unconventional way to promote its financial product the You:nique Prepaid Card.
G2 launches Subway's debut campaign in Korea
SEOUL - G2 Seoul has launched Subway's first ever campaign in Korea as the brand continues to chase its goal of 500 stores within five years.
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