frost

Campaign urges more frequent HIV testing

A campaign by Frost* for ACON (the AIDS Council of New South Wales), timed to coincide with Sydney's Gay and Lesbian Mardi Gras, uses strong visual elements and simple messages such as 'Know now' and 'Easy as' to encourage gay men to get tested more frequently. The organisation aims to end new infections in the country by 2020, and getting gay men to take advantage of new 3-minute tests plays a key role in achieving that goal.