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Jun 28, 2011
HSBC undertakes Chinese grassroots tennis push
LONDON - HSBC is upping its presence into grassroots tennis, by launching an initiative to help promising Chinese tennis players.
Jun 24, 2011
Mercedes-Benz signs Li Na as its first Chinese global brand ambassador
BEIJING - After becoming the first Asian player to win the French Open last month, tennis star Li Na has now signed up as the first Chinese global brand ambassador for Mercedes-Benz, with a locally driven campaign on the way.
Jun 8, 2011
Industry rates French Open winner Li Na's star power
HONG KONG - On 4 June, Li Na became the first Chinese tennis player to win The French Open. Campaign asked a number of local industry figures whether she has the same star quality as popular sporting brand ambassadors Yao Ming and Liu Xiang.
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