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Macao Government Tourism Office partners National Geographic for a green food campaign
Glistening Portuguese tarts, freshly steamed dumplings, sizzling curry hair crab…The Great Green Food Journey campaign wants to make viewers salivate.
National Geographic's 100 million Instagram followers prove that authenticity is still key
National Geographic celebrates one-hundred-millionth follower with a 24-hour contest.
Finding your fit with video marketing
From format to style to distribution channels, video marketing leaves a lot of variables to consider.
Why Asia loves reality TV, and why it matters to content creators
From cooking programs, to singing competitions, to outrageous dating shows that get the whole region talking, APAC viewers are voracious for televised drama that’s not limited by a script.
Accurate ROI, budget constraints are hurdles for content marketing
In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.
Fox Content Labs and Unilever get active in recent campaign
Fox’s content marketing arm, Fox Content Labs, teamed with the consumer goods giant to deliver viewer-centric, short-form content across Fox Sports.
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