forrester
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Ecommerce sales in APAC to hit $3.2 trillion by 2028: Forrester
TOP OF THE CHARTS: China leads the Asia Pacific region in terms of e-commerce sales and will have more than 40% online retail penetration by 2028, according to the report.
How exactly is AI used in APAC marketing? Please take our survey
Campaign Asia-Pacific is teaming up with Forrester to understand how marketers and agency professionals are applying AI in their work now and plan to in future. Answer our 10-minute survey to receive the full report.
China, India to lead global marketing-spend growth through 2025
Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.
How to prepare for hybrid commerce: Chinese consumers lead unification of online and in-store
As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.
How China's marketing community sees the metaverse
Campaign China asked Gen Z creatives and senior marketing and branding experts to discuss how they view the present and future of the metaverse in the China market?
CMOs lag behind other leaders in heading digital transformation projects: Forrester
TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.
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