ford
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Ford taps high-profile drivers for new campaign
Sydney Sweeney, Dee Bryant and Kai Lenny tell their passionate stories and connections to Ford.
Ford undergoes internal brand transformation
Car marque aims to 'connect emotionally with consumers' with new brand positioning.
Ford moves global ad account into Wieden & Kennedy
Incumbent BBDO will work on CRM in the US.
Enticing visions of a post-vaccine world
The government of New Zealand (with Clemenger BBDO) and Malaysia Ford distributor Sime Darby Auto Connexion (with Reprise Digital) present compelling images of a near future that's within reach.
Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV
For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.
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