fitness first

Fitness First to flex new branding muscle across Asia
Jan 21, 2014
Sophie Chen

Fitness First to flex new branding muscle across Asia

SYDNEY - Fitness First, a London-based health club group, is rolling out new branding in Australia and Asia-Pacific as it eyes regional expansion.

The dos and don'ts of TV branded content: Imagine Group
Nov 19, 2013
Benjamin Li

The dos and don'ts of TV branded content: Imagine Group

SOUTHEAST ASIA – When it comes to branded content, Riaz Mehta president and founder of Imagine Group has learnt that subtlety is everything.

Fitness First picks MPG as AOR
Sep 22, 2011
Staff Reporters

Fitness First picks MPG as AOR

SINGAPORE - Fitness First Gym & Health Club Singapore has appointed MPG Singapore as its media agency of record.

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