firstparty data
Why brands risk flying blind in a world of first-party data
As dozens of new retailers with first-party data offer new advertising options, measurement will make or break effectiveness of media spend.
How to prepare for a world without cookies
As Google plans to make third-party cookies obsolete for most users with the release of its Privacy Sandbox in July 2024, Belinda Clark from RAPP provides insights on how brands can proactively adapt their online advertising strategies today.
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Annalect and Meta form closed-loop measurement partnership to access first-party data
OMG has already tested the solution with its clients, as the agency gets ready for a fully cookie-less world.
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Accenture Song enhances adtech arsenal with Jixie acquisition amid cookie apocalypse
To address the challenges arising from the phasing out of third-party cookies, Accenture Song has acquired Jixie to help digital publishers navigate the digital media ecosystem.
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Privacy Sandbox: Unlocking the potential of a more private internet
With Google set to turn off cookies for millions of people on January 4, 2024, Kunal Guha, the platform's director of privacy partnerships for APAC, says the ad industry support is crucial.
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WPP creates first-party data partnership with Spotify
The agency's advertisers will also gain exclusive access to preview ad products from the audio-streaming platform.
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