evaporated

FrieslandCampina adds UGC as ingredient in Black & White evaporated milk campaign
May 11, 2012
Jenny Chan 陳詠欣

FrieslandCampina adds UGC as ingredient in Black & White evaporated milk campaign

HONG KONG - Carat has launched a digital campaign focused around user-generated content (UGC) for Black and White evaporated milk to meet the challenge set by its client FrieslandCampina of encouraging more consumption of the B2B milk product.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

2 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

3 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Top exits and entrances of 2024

4 Top exits and entrances of 2024

‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

5 ‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

Vanilla Ice is ice cold in hilarious beer campaign

6 Vanilla Ice is ice cold in hilarious beer campaign

Audi China marketers on launch of new EV brand

7 Audi China marketers on launch of new EV brand

EssenceMediacom's Nick Lawson to leave after 33 years

8 EssenceMediacom's Nick Lawson to leave after 33 years

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity

9 Omnicom-IPG billings hit $2.7 billion in China: Ebiquity

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough