etihad
Etihad splits with M&C Saatchi
Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi, following a review.
EXCLUSIVE: Etihad Airways Partner airlines choose Starcom for global media
GLOBAL - Publicis Groupe-owned Starcom Media Group has won the global media planning and buying account for Etihad Airways and its three-largest partner airlines: Alitalia, Air Berlin and Jet Airways.
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Nicole Kidman indulges in lazy Etihad campaign
GLOBAL - You’re a big glitzy airline brand. Tick. You manage to get a “globally respected” Australian Hollywood actress to be your brand ambassador in a major global campaign. Tick. What can possibly go wrong?
Optus retains M&C Saatchi for creative, chooses Starcom for media
AUSTRALIA - After an extended pitch process, Singtel-owned telecom giant Optus has retained M&C Saatchi for creative duties, extending a relationship that began in 2003, and has selected Starcom to take over its media buying from MPG.
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