entribe

Consumers want content from real people, not influencers: US study
Jul 13, 2022
Natasha Bach

Consumers want content from real people, not influencers: US study

The misuse of influencers may even hurt a brand's perception, the EnTribe report says.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

2 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

Why Gut’s Singapore office means so much to the challenger agency

4 Why Gut’s Singapore office means so much to the challenger agency

Top 10 food brands in Southeast Asia

5 Top 10 food brands in Southeast Asia

MediaSense buys R3 as it eyes global client opportunities in creative

6 MediaSense buys R3 as it eyes global client opportunities in creative

Top 10 fashion brands in Southeast Asia

7 Top 10 fashion brands in Southeast Asia

The best Christmas ads of 2024 are here

8 The best Christmas ads of 2024 are here

To the junior creative in the industry: 'It's okay to take it slow'

9 To the junior creative in the industry: 'It's okay to take it slow'

The return of Donald Trump: What it means for APAC's marketing industry

10 The return of Donald Trump: What it means for APAC's marketing industry