engagement
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
Employees to executives: Make sustainability commitments real
A new WE Communications report reveals that engaging employees in new ways is key to overcoming ‘green fatigue’ and igniting sustainable change.
Despite increased use, the pandemic didn’t boost Instagram engagement
More people at home did not equal greater engagement on the social media platform, according to the most recent Instagram Engagement Report from Mention and Hubspot.
Experiential engagement is worth it for future-focused brands
In-store or community-based retail experiences may not correlate with short-term boosts in sales, but they build valuable long-term loyalty.
Tapping China’s social giants for engaging events
Streaming, KOL appearances and facial recognition can boost engagement for live brand events in China.
Facebook to battle engagement baiting with demotions
Facebook has taken corrective steps to punish brands trying to game its algorithm for ranking high in newsfeeds.
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