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Why email (yes, email) will be hot in 2024
Email isn’t boring. In fact, with cookies finally getting punted in 2024, email in all its forms — advertising, newsletters, monetisation, and data sourcing — is set to dominate.
8 best practices for successful email marketing
Permission to email your customer is a valuable privilege, as email remains one of the most powerful forms of communication. A senior digital consultant with Archetype provides eight guidelines to make sure you use that position effectively—and don't abuse it.
Email “still an alpha channel” for marketing
Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.
CMOs: Our bad emails fail with existing customers
Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.
Don't batch-and-blast away your brand
Email blasts can come back to bite you in today's customer journey.
Contact strategy: Let data be your guide
It’s imperative marketers develop and implement a knowledge-based contact strategy the governs the cadence and content of messaging across channels.
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