eight
Apple in China: When lucky number 8 doesn't guarantee prosperity
BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.
Cathay Pacific unveils global ‘Life well travelled’ campaign
HONG KONG - After working to refine its design, product and experience, Cathay Pacific today launches a global campaign by McCann Worldgroup that seeks to communicate a more 'expansive' position in the market.
The agency refining Cathay Pacific's branding, from physical to digital
HONG KONG – From lounge to in-flight service, Eight Partnership recently worked to breathe fresh life into Cathay Pacific’s customer-facing elements. Chris Fjelddahl, co-founder of Eight, talks to Campaign Asia-Pacific about the firm’s calling in property asset branding and why brands should pay more attention to this important aspect of customer experience.
Eight Partnership appoints new director in Beijing
BEIJING – Brand company Eight Partnership has appointed Sheilen Rathod as managing director in Beijing.
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