edges report

Blurred lines, exposure and nostalgia: Backslash’s 2025 Edges report
15 hours ago
Emma Thumann

Blurred lines, exposure and nostalgia: Backslash’s 2025 Edges report

TBWA’s report on cultural shifts examines company exposure and transparency, ageing, and throwback technology.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

2 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Unilever CEO: 'Spend on social will jump from 30% to 50%'

3 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

5 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Former Dentsu APAC heads launch regional B2B marketing agency

6 Former Dentsu APAC heads launch regional B2B marketing agency

Havas and Moonfolks form media alliance in Indonesia

7 Havas and Moonfolks form media alliance in Indonesia

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Coca-Cola media business contract lies between Publicis and WPP

9 Coca-Cola media business contract lies between Publicis and WPP

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract