douban

CASE STUDY: McDonald’s celebrates 20 years in China on Douban.com
Sep 1, 2010
Jane Leung

CASE STUDY: McDonald’s celebrates 20 years in China on Douban.com

In celebration of its 20th anniversary in China, McDonald’s has partnered with Chinese entertainment portal Douban for a social media campaign.

Raymond Weil Geneve banks on social media for new campaign
Jul 13, 2010
Jane Leung

Raymond Weil Geneve banks on social media for new campaign

Swiss luxury watchmaker Raymond Weil Geneve is banking on social media in its latest branding campaign titled ‘Raymond Weil by you’.

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