dna testing

Genetic data: a marketers’ dream that may never become reality
Jan 8, 2019
David Blecken

Genetic data: a marketers’ dream that may never become reality

Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.

Prudential Hong Kong ramps up personalised healthcare programmes
Aug 24, 2017
Soon Chen Kang 江欣珍

Prudential Hong Kong ramps up personalised healthcare programmes

Prudential's new DNA-based plan claims to help consumers identify risks for silent killer diseases.

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