dlmdd

Notes of science enter the art of sonic branding
Apr 28, 2021
Matthew Miller

Notes of science enter the art of sonic branding

Ambitious new projects from the likes of MassiveMusic and DLMDD are bringing fresh rigour to matching sounds with brand attributes, opening more ears to a previously mysterious process.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Top 10 car brands in Southeast Asia

1 Top 10 car brands in Southeast Asia

Tributes for Lisa Ronson, beloved wife, mother and CMO

2 Tributes for Lisa Ronson, beloved wife, mother and CMO

Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar

3 Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar

The best Christmas ads of 2024 are here

4 The best Christmas ads of 2024 are here

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

Adland reacts to Omnicom-IPG mega-merger

6 Adland reacts to Omnicom-IPG mega-merger

Omnicom in talks to buy Interpublic—report

7 Omnicom in talks to buy Interpublic—report

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

8 Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Edelman staff cuts reflect an industry at a crossroads

9 Edelman staff cuts reflect an industry at a crossroads

Agency of the Year 2024 winners: Japan/Korea

10 Agency of the Year 2024 winners: Japan/Korea