direct digital holdings

Colossus SSP alleged to mismatch user IDs
May 13, 2024
Jessica Heygate

Colossus SSP alleged to mismatch user IDs

In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.

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