dimpy yadav

How Asian marketers can cope with ever-evolving threats to brand safety
Mar 1, 2022
Dimpy Yadav

How Asian marketers can cope with ever-evolving threats to brand safety

Advertisers should frequently update exclusion lists, monitor ad campaigns placed on user-generated content platforms, and frequently revise keyword block lists, says the author

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

3 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

6 Coca-Cola media business contract lies between Publicis and WPP

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

7 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

McKinsey steps into performance marketing with ET Medialabs acquisition

9 McKinsey steps into performance marketing with ET Medialabs acquisition

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

10 Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’