digital ooh
The new rules of out-of-home in political advertising
With Australia’s federal election looming and political ad spend projected to increase by 21%, Digital out-of-home (DOOH) is bringing data, flexibility, and measurability to the table–without the algorithmic noise says Veridooh’s Jeremy Yang
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Programmatic OOH tipped to go 'mainstream' in 2020
Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH.
DOOH deals target Australia, SEA, India
TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.
30% digital growth sustaining OOH market: Magna report with APAC breakdown
A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.
FusionBrand charged with re-branding of adsTV in Malaysia
KUALA LUMPUR – FusionBrand has been appointed to carry out a comprehensive re-branding exercise for digital OOH firm adsTV in Malaysia.
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