digital china
Anti-fraud heat boils over to China
DIGITAL CHINA: Recent international scrutiny of ad fraud is shining a light on the murky multibillion-dollar trade in China.
Brand fortunes on the rise in rural China
DIGITAL CHINA: Non-urban consumers joining the digital tribe offer fresh pastures for innovative marketers and ambitious brands.
Turning on the money (live) stream
DIGITAL CHINA: As brands become braver at livestreaming, here are the best practices already proving lucrative for certain Chinese companies—and the rise of live e-shopping.
The digitisation of luxury in China
DIGITAL CHINA: High-end brands are dropping their former digital reticence and learning to embrace online engagement.
Special report: Digital China
The new frontiers of online innovation: Four in-depth articles covering digitised luxury, live-streaming for profit, reaching rural consumers, and fighting fraud.
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