destination marketing
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How destination marketers should tackle overtourism
There are many environmental and social issues associated with overtourism. Hence, not all marketing is good marketing when it comes to popular destinations such as Bali and Tokyo.
New KPIs for destination marketers
Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.
Travel marketing under COVID-19: Is there any point?
We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.
Australia’s biggest marketing challenge: reviving its international image
As Australia’s Prime Minister announces a $76 million recovery package in response to this summer's bushfires, how can marketers now salvage the country’s image as a holiday destination?
Japan is about more than the famous cities, JNTO says
New work encourages visitors to spend time in less known parts of the country as inbound numbers continue to surge.
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Destinations reach out to digital audiences
Tourism boards are using social media to show off their event-holding potential and attract delegates.
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