delphin varghese

In a Blinkit: A viral tweet turned marketing magic in India
May 30, 2024
Little Yadav

In a Blinkit: A viral tweet turned marketing magic in India

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.

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