deadpool and wolverine

Inside the ‘Deadpool and Wolverine’ marketing bonanza
Jul 30, 2024
Brandon Doerrer

Inside the ‘Deadpool and Wolverine’ marketing bonanza

Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Why Gut’s Singapore office means so much to the challenger agency

4 Why Gut’s Singapore office means so much to the challenger agency

The return of Donald Trump: What it means for APAC's marketing industry

5 The return of Donald Trump: What it means for APAC's marketing industry

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Is impulse buy on deathbed in Indonesia?

7 Is impulse buy on deathbed in Indonesia?

MediaSense buys R3 as it eyes global client opportunities in creative

8 MediaSense buys R3 as it eyes global client opportunities in creative

Top 10 fashion brands in Southeast Asia

9 Top 10 fashion brands in Southeast Asia

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

10 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?