ddb group hong kong
Keeping up appearances: The truth about 2024
Faking it has become the industry’s survival mechanism—but at what cost? Andreas Krasser reflects on a year of inflated appearances, shrinking budgets, and the urgent need for honesty and authenticity in both agencies and clients alike.
Women to Watch 2020: Maggie Cheung, DDB Group Hong Kong
Unafraid to challenge tradition, Cheung has revitalized her agency’s relationship with its largest account partner, McDonald’s—and clients and colleagues are lovin’ it.
DDB Group Hong Kong appoints co-MDs
Agency promotes four members of its leadership team, naming joint MDs as well as chief strategy and digital officers.
Manulife encourages Hong Kongers to consult with experts on MPF plans
HONG KONG-DDB Group Hong Kong has developed an integrated campaign for Manulife encouraging Hong Kongers to pay more attention to their Mandatory Provident Fund (MPF) accounts in line with the new Employee Choice Arrangement (ECA).
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