cross

Government-backed Chinese Red Cross pays price for credibility crisis
Apr 23, 2013
Jenny Chan 陳詠欣

Government-backed Chinese Red Cross pays price for credibility crisis

SICHUAN - The Red Cross Society of China is still suffering from a credibility crisis, as the public puts its trust in community-led NGOs such as the One Foundation, initiated by movie star Jet Li.

Neuroscience shows online-video ads more emotive than traditional TV: Vivaki
Apr 8, 2013
Jenny Chan 陳詠欣

Neuroscience shows online-video ads more emotive than traditional TV: Vivaki

BEIJING & WUHAN - Advertising efficiency is at least 1.713 times higher for online video ads than for traditional TV spots in terms of triggering positive emotional responses, according to a neuroscience study by VivaKi and Brain Intelligence.

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