creed

House of Creed partners with Robbi to capitalise on China’s collectible toy craze
Jan 18, 2023
Minnie Wang

House of Creed partners with Robbi to capitalise on China’s collectible toy craze

Robbi is trendy, British French brands like Creed are capitalising on it to lure the chic China consumer. Campaign talks exclusively to CEO Sarah Rotheram to understand the brand journey and strategy behind such collaborations.

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