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AirAsia appoints eYeka to launch 'Real people, real stories' campaign
Jul 27, 2010
Madhavi Tumkur

AirAsia appoints eYeka to launch 'Real people, real stories' campaign

AirAsia has appointed eYeka for its online campaign 'Real people, real stories', asking travellers to share how AirAsia has changed their lives for the better in a 30 to 90s video or animation.

Parachute Advanced hair oil sets out to revitalise an old brand in India
Jul 23, 2010
Jane Leung

Parachute Advanced hair oil sets out to revitalise an old brand in India

Coconut hair oil brand Parachute Advanced is aiming to revitalise its image among young Indian women who grew up with the brand.

Raymond Weil Geneve banks on social media for new campaign
Jul 13, 2010
Jane Leung

Raymond Weil Geneve banks on social media for new campaign

Swiss luxury watchmaker Raymond Weil Geneve is banking on social media in its latest branding campaign titled ‘Raymond Weil by you’.

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