cool index contest

Miele kicks off a ‘Cool index contest’ to redefine cool
Nov 11, 2010
Benjamin Li

Miele kicks off a ‘Cool index contest’ to redefine cool

South China Morning Post (SCMP)'s advertising and marketing services division is kicking off a ‘Cool index contest’ for premium German domestic appliance brand Miele today. The objective of this campaign is to create awareness of Miele’s new Cooling Range.

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