connected
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Dec 9, 2024
The 12-minute window to CTV’s goldmine
The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.
May 12, 2017
DataXu launches custom OTT TV buying platform
New programmatic offering allows self-service TV buying that ties up with digital platforms.
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