commvault systems

Today’s data-driven marketing is not true predictive marketing: Commvault
May 17, 2016
Gabey Goh

Today’s data-driven marketing is not true predictive marketing: Commvault

SINGAPORE - The concept of data-driven marketing has been talked about for quite a long time, but the reality in practice is not living up to true potential, according to Commvault System’s global CMO Chris Powell and APAC marketing director Claire Larsen.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

3 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

4 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

'Local with full autonomy': Ogilvy global leaders on their mission in China

5 'Local with full autonomy': Ogilvy global leaders on their mission in China

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

7 Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

China cracks down on Calvin Klein, Tommy Hilfiger parent companies

8 China cracks down on Calvin Klein, Tommy Hilfiger parent companies

Moves and wins roundup: Week of February 3, 2025

9 Moves and wins roundup: Week of February 3, 2025

The Philippines' top 50 brands

10 The Philippines' top 50 brands