coca cola
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Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot
Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.
Coca-Cola focuses on hugs in Olympics ad
The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.
Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
Why marketers should care about anime
The soaring popularity of the multi-billion-dollar Japanese anime industry has not gone unnoticed by Netflix, Prime, Disney, or Sony Pictures—and it's about time that brands take similar notice.
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