closeup

Mar 30, 2022

Unilever oral-care brand asks couples to get married in the metaverse

Would you say ‘I do’ on the blockchain? Well, Closeup says you absolutely should through a new NFT campaign on Decentraland.

Sep 13, 2019

Try to resist these toothpaste love stories from the Philippines

THE WORK: 'Make your move' for CloseUp Philippines by MullenLowe Philippines.

Sep 4, 2015

Engagement Meter: Top 5 social posts in personal-care category

The personal-care segment impressed us with innovative content and great social-media engagement. Read on to find out how Pampers, Clear and CloseUp made it to the list.

Apr 9, 2013

Unilever selects Arcade to handle global digital duties for Closeup

SINGAPORE - Unilever has appointed Singapore-based agency Arcade as global digital agency of record for its oral care brand, Closeup, following a competitive pitch at the end of January.

Feb 13, 2013

Closeup inspires youth to express love on Valentine’s Day

HO CHI MINH - Lowe Vietnam has created a Valentine’s Day campaign for Closeup, Unilever’s teen toothpaste brand, aiming to inspire the youth of Vietnam to overcome their inhibitions and express their love.

Sep 16, 2012

Unilever brands take the lead in co-creation

ASIA PACIFIC - Consumer products giant Unilever has begun to use consumers as a source for insights and ideas for two of its top brands, Closeup and Pond's.