clarence chew

Decathlon sprints ahead with ‘clicks to bricks’ strategy in SEA
Sep 23, 2015
Gabey Goh

Decathlon sprints ahead with ‘clicks to bricks’ strategy in SEA

SINGAPORE - Sporting-goods retailer Decathlon's head of marketing for Southeast Asia, Clarence Chew, shares how the company's digital-first approach helped it gain new fans and deep insights into the region.

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