cinema advertising

Inside the ‘Deadpool and Wolverine’ marketing bonanza
Jul 30, 2024
Brandon Doerrer

Inside the ‘Deadpool and Wolverine’ marketing bonanza

Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’

The latest Deadpool trailer is actually a (subliminal) Heinz ad
Jul 18, 2024
Chris Powell

The latest Deadpool trailer is actually a (subliminal) Heinz ad

The campaign by Rethink and Maximum Effort was inspired by Deadpool's ketchup-red outfit and Wolverine's mustard yellow one.

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