cinema advertising
Jul 30, 2024
Inside the ‘Deadpool and Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’
Jul 18, 2024
The latest Deadpool trailer is actually a (subliminal) Heinz ad
The campaign by Rethink and Maximum Effort was inspired by Deadpool's ketchup-red outfit and Wolverine's mustard yellow one.
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