chow tai fook group

FTLife Insurance rebrands, launches new identity with strategic focus on CX
Jul 23, 2024
Minnie Wang

FTLife Insurance rebrands, launches new identity with strategic focus on CX

Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.

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