china media exchange
Dec 7, 2009
Live Issue... Local brands dominate CCTV auction
The big message from this year's auction of airtime by China's CCTV was that local brands can now more than match the MNCs.
Nov 19, 2009
CCTV ad takings up 18.5 per cent in record auction
BEIJING - CCTV's 2010 airtime auction has netted a record return of Rmb 10.96 billion (US$1.37 billion), an 18.5 per cent increase on 2009.
Oct 23, 2009
Shanghai Media Group restructure puts focus on content production
SHANGHAI - Shanghai Media Group (SMG) is splitting its operations in two in what is being seen as a sign parts of China's TV industry are opening up to private capital.
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