celebrity endorsement

Mar 20, 2019

Celebrities, brands and drugs: not a clear-cut story

Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.

Mar 15, 2019

Major brands cut ties with Japanese entertainer Pierre Taki after minor drug bust

Lixil, Sega, NHK and Disney are among the brands that have taken or are considering action following Pierre Taki's arrest.

Jan 18, 2018

These were Japan’s most used celebrity endorsers in 2017

Celebrities like Rola seem to have unlimited appeal for advertisers. But how impactful are they for each of the 10-plus brands they endorse?

Dec 8, 2014

The end of cheap China endorsements?

Try before you testify. That simple logic seems lost on some celebrities in China. Otherwise the government wouldn’t have resorted to another endorsement crackdown this year. However, asks Herman Cheng of Havas Media Beijing, how far do famous names really need to go to show credibility?

Jul 8, 2010

Celebrities repel consumers, but advertisers still love them

Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.

Jul 8, 2010

Celebrities repel consumers, but advertisers still love them

Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.

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