cats
A cat-adoption drive for cat haters
Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.
Cat God takes calls to help Japanese gamers level up
RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.
Meowzer, the perfect pet for dog lovers
Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.
The catsumer journey: Branding lessons learned on an unfamiliar aisle
An attempt to find the perfect nosh for a new feline arrival provided some wider lessons on branding.
The performance planner's guide to finding a lost cat
Havas Group's head of performance planning retells a very modern tale of media effectiveness.
Pet care: Doting owners splash out to show love
As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.
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