caroline chua

Anchor Beer picks Rain as brand ambassador
Aug 11, 2011
Staff Reporters

Anchor Beer picks Rain as brand ambassador

SINGAPORE – Anchor Beer has appointed Alchemy Partnership as the creative agency for its latest regional campaign, with Korean celebrity Rain (Jung Ji-hoon) as brand ambassador.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Adland reacts to Omnicom-IPG mega-merger

2 Adland reacts to Omnicom-IPG mega-merger

Agency of the Year 2024 winners: Asia-Pacific

3 Agency of the Year 2024 winners: Asia-Pacific

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Agency of the Year 2024 SEA winners: Singapore and Malaysia

5 Agency of the Year 2024 SEA winners: Singapore and Malaysia

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

6 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Richard Edelman calls Omnicom's acquisition of IPG marketing's fourth 'big bang'

7 Richard Edelman calls Omnicom's acquisition of IPG marketing's fourth 'big bang'

AKQA restructures into three P&Ls, names CEOs to lead them

8 AKQA restructures into three P&Ls, names CEOs to lead them

Agency of the Year 2024 winners: Australia/New Zealand

9 Agency of the Year 2024 winners: Australia/New Zealand

Vanilla Ice is ice cold in hilarious beer campaign

10 Vanilla Ice is ice cold in hilarious beer campaign