carol bartz
Yahoo suffers 28 per cent drop in net income
GLOBAL - Yahoo has reported first-quarter net income of US$223 million, down 28 per cent year-on-year, after a 24 per cent drop in revenue to US$1.2 billion, which the company blamed on the method it uses to account for its search tie-up with Microsoft.
Yahoo profits rise 86 per cent in 2010 to US$1bn
GLOBAL - Yahoo has nearly doubled its profits for the fourth quarter and reported 86 per cent growth for the year following a period of heavy cost-cutting across the company.
Yahoo signs David Beckham as global brand ambassador
GLOBAL - Yahoo has signed David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google.
VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction
GLOBAL - As Yahoo prepares to move into the next phase of the 'It's Y!ou' campaign, the company's global executive vice president and chief marketing officer, Elisa Steele (pictured), discuss the campaign's creative direction and addresses the challenges it has faced in the past months.
VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction
GLOBAL - As Yahoo prepares to move into the next phase of the 'It's Y!ou' campaign, the company's global executive vice president and chief marketing officer, Elisa Steele (pictured), discuss the campaign's creative direction and addresses the challenges it has faced in the past months.
UPDATE: Yahoo globally restructures zoning and consolidates regions
GLOBAL - Yahoo is to globally re-organise its regional structure, consolidating its zones into three areas - the Americas, EMEA and Asia-Pacific - and integrating its emerging markets unit into these three divisions.
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