car market
Aug 12, 2010
Ad spend cuts have little effect on shrinking Japanese car market
Japanese car makers slashed adspend during the past couple of years, then sat back expecting the worst. But not much happened, which has led them to question the relevance of advertising to their business.
Aug 12, 2010
Ad spend cuts have little effect on shrinking Japanese car market
Japanese car makers slashed adspend during the past couple of years, then sat back expecting the worst. But not much happened, which has led them to question the relevance of advertising to their business.
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