cannes 2023
Brands need to ‘reboot’ their e-commerce strategies and lean into the power of experiential shopping
With the industry shifting to content-first commerce, brands should aim to delight by tapping into consumers’ experiential needs — as well as the tools to leverage them.
For TikTok, the new creative renaissance is all about celebrating everyday creativity.
Instead of reserving our best creative selves for tentpole occasions — Super Bowl, shopping seasons, awards — we should infuse creativity into everyday moments, says TikTok’s Shant Oknayan.
Here’s how to ensure you’re not sexually harassing someone in Cannes
And you should read this even if you think it's not aimed at you.
Cynicism has no place at Cannes
Next month's industry wingding will throw a spotlight on issues around relationships between creativity and effectiveness.
Industry Craft Lions jury president values 'emotion over function, dreams over efficiency' in judging best work
CANNES LIONS JURY PRESIDENT Q&A: Dentsu Japan's Yoshihiro Yagi breaks down his process, insights and sensibilities on selecting the best work.
Cannes Lions reveals 2023 jury president line-up
Publicis Groupe's Amrita Randhawa, Dentsu Japan's Yoshihiro Yagi and Wunderman Thompson's Justin Peyton to serve as presidents from Asia.
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