c allstar

C AllStar brings back '70s memories for Frutips juicy berries
Sep 2, 2013
Benjamin Li

C AllStar brings back '70s memories for Frutips juicy berries

HONG KONG - Nestle Frutips has introduced four new berry flavours, and to promote this locally, Leo Burnett Hong Kong has created a witty viral retro video transforming Hong Kong's vocal band C AllStar into “berries” “四子莓”.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

'All polish, no punch': Adland reacts to Jaguar’s rebrand

2 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Why Gut’s Singapore office means so much to the challenger agency

5 Why Gut’s Singapore office means so much to the challenger agency

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

7 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

MediaSense buys R3 as it eyes global client opportunities in creative

8 MediaSense buys R3 as it eyes global client opportunities in creative

The best Christmas ads of 2024 are here

9 The best Christmas ads of 2024 are here

Agency of the Year 2024: Shortlists announced

10 Agency of the Year 2024: Shortlists announced