burson marsteller
WPP merges Cohn & Wolfe, Burson-Marsteller
The combined agency will be called Burson Cohn & Wolfe.
Fidelity appoints Mariko Sanchanta as APAC comms head
Sanchanta joins the investment company from Burson-Marsteller.
Burson-Marsteller hires Barkha Patel-Zinzuwadia from Weber Shandwick as Singapore leader
SINGAPORE - Burson-Marsteller has hired Barkha Patel-Zinzuwadia from Weber Shandwick as Singapore market leader.
Burson-Marsteller and Medicom enter into partnership in Korea
SEOUL – Burson-Marsteller has entered into a strategic cooperation agreement with Medicom, a leading Korean digital communications agency, in a move aimed at strengthening its ability to serve both foreign and domestic clients in the market.
INTERVIEW: Harold Burson, co-founder, Burson-Marsteller
At 91, Burson-Marsteller co-founder Harold Burson appears as sharp as ever. On a recent visit to Hong Kong, he presented no-nonsense views on the state of PR in Asia and the extent to which its role has changed.
CASE STUDY: Yellow Ribbon uses social media to gain community support
The Yellow Ribbon Project used social media, through UM Singapore, to engage with the community.
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