bts
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BTS launches experiential pop-up experience in Singapore
The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.
K-pop partnerships: A win-win for brands and artists or just lazy marketing?
Look around and you'll now see a K-pop celebrity everywhere from the cover of a magazine to a coffee cup. But has it reached the point where attaching a K-pop artist to your brand is simply lazy marketing? Campaign explores the merits of the K-bubble and if it's likely to burst any time soon.
Samsung creates BTS music video for global OOH campaign
The campaign features a music video filmed from a fan’s point of view to show off features of the new Galaxy Z Flip4 phone.
BTS' J-Hope names album Jack in the Box. Here's how the US fast food brand responded.
Of course, J-Hope’s favorite drink Sprite had to be involved.
Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food
BTS band members professed their love for Chipotle in a viral video over the weekend.
K-pop groups: The next great brand collaboration
Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.
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