brief
Why tight briefs are the best fit
Too much information or creative freedom in the briefing process can blur the focus of both brand and agency, says this marketing strategist.
Why the first brief is wrong and lazy
Because it’s more interesting to criticise someone else’s work than to put in the effort to do the job properly in the first place, says author Dave Trott.
Ukrainian creative platform calls for briefs
E!Creative, under ElloWorks at Talenthouse, has been created so Ukrainian creatives can still earn money from their skills and work.
World's creative elite join forces to council adland for UN brief
It's not a pitch. It's not a creative competition. It's a global collaboration to make a difference for the better.
Mindshare and Unilever initiative aims to cut carbon footprint in marketing
#ChangeTheBrief plans to 'take power back into the agencies'.
What Don Draper can teach us about briefing
Imagine how the Mad Men character, whose greatest talent is getting into the minds of his clients, would approach the briefing process.
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