brand name
Feb 19, 2019
How to name a new brand in an age of global business
We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.
Aug 15, 2017
Throwing the donuts out with the bathwater: in defense of elaborate brand names
The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really does matter.
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